Regional Product Manager

Business Overview

MACDERMID ALPHA ELECTRONIC SOLUTIONS

MacDermid Alpha is a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

Through the innovation of specialty chemicals and materials under our Alpha, Compugraphics, Electrolube, Kester, and MacDermid Enthone brands, MacDermid Alpha Electronics Solutions provides solutions that power electronics interconnection. We serve all global regions and every step of device manufacturing within each segment of the electronics supply chain. The experts in our Semiconductor Solutions, Circuitry Solutions, and Assembly Solutions divisions collaborate in design, implementation, and technical service to ensure success for our partner clients. Our solutions enable our customers’ manufacture of extraordinary electronic devices at high productivity and reduced cycle time.
 

CIRCUITRY SOLUTIONS

As a global supplier of chemical formulations to the electronics industry, we design and manufacture proprietary liquid chemical processes ("baths") used by our customers to manufacture printed circuit boards. Our product portfolio is focused on specialized consumable chemical processes, such as surface treatments, circuit formation, primary metallization, electroplate and final finishes.

Job Purpose

The candidate will be responsible for driving the growth for MaDermid Alpha’s Final Finish Product lines for plating chemistries through the identification of regional Asian market needs, regional product positioning, new product development needs and regional new product introduction. The position will support global Line Of Business (LOB) strategies and will be key participant in strategy development. This regional position also requires cultivation of existing customer relationships to develop profitable strategic connections with existing and potential customers.

Job Responsibilities

• Support and assist in developing marketing strategies to include new product need, quantifying value in use, business case creation, project and product portfolio management and product pricing.
• Responsible for facilitating and obtaining Voice of Customer for resepective LOB
• Apply a strong sense of urgency to meet the needs of customers.
• Work with the local and regional sales team to develop account strategies for products at key accounts.
• Work with the local and regional Sales Team, Technical Service and R&D to develop internal technical roadmaps.
• Coordinate local teams for product promotion
• Thoroughly understand regional product pricing in relationg to market pricing and value propostions. Make recommendations on pricing bands to the LOB and management.
• Assist in creating and verifying customer product specifications
• Develop consultative working relationships with multi-level decision-makers at key customers. 
• Support marketing communications efforts for website content, tradeshows, advertisements and brochures.
• Visit customers on a regular basis
• Collaboration and knowledge sharing with other ESI businesses

Requirements & Qualifications

• Strong preference for at least 5 years of industry experience related to surface finishing with a strong ENIG and ENEPIG background.
• Strong preference for at least 2 years of commercial (sales and/or marketing) experience at a materials/equipment in the PCB industry or a closely related industry.
• Degree in Chemistry, Material Science, Metallurgy, Engineering or a relevant field. Advanced technical degree or MBA a plus.
• Good network of relationships within the PCB fabrication industry
• In-depth knowledge of customers' processes and manner in which products are utilized.
• Excellent organization and management skills.
• Fluent in English, both spoken and written.
• Excellent verbal and written communication skills to motivate customers, staff, and executives inside and outside the organization, through letters, presentations, and project proposals.

Education

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.