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Marketing and Communications Specialist

Business Unit:  Integrated Electronics
Division:  Integrated Electronics Other - Business

Business Overview

 

MACDERMID ALPHA ELECTRONIC SOLUTIONS

Through the innovation of specialty chemicals and materials under our Alpha, Compugraphics, Electrolube, Kester, and MacDermid Enthone brands, MacDermid Alpha Electronics Solutions provides solutions that power electronics interconnection. We serve all global regions and every step of device manufacturing within each segment of the electronics supply chain. The experts in our Semiconductor Solutions, Circuitry Solutions, and Assembly Solutions divisions collaborate in design, implementation, and technical service to ensure success for our partner clients. Our solutions enable our customers’ manufacture of extraordinary electronic devices at high productivity and reduced cycle time. MacDermid Alpha is a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

 

SEMICONDUCTOR & ASSEMBLY SOLUTIONS (SAS)

As a global supplier to the semiconductor industry, we provide advanced copper interconnects, die attachment, wafer bump processes, solder technologies, fluxes, cleaners, and other attachment materials for the integrated circuit fabrication, semiconductor packaging, and electronic assembly industries. Our products touch nearly every facet of modern life and enable smart devices, phones, computers, electric vehicles, and more to function properly. SAS consists of three distinct business units (Circuit Board Assembly, Semiconductor Assembly, and Wafer Level Packaging) which are positioned to meet our customers’ everchanging needs. We operate globally, employ over 2,500 employees, and represent a $1.2BN (and growing) business.

 

CIRCUTIRY SOLUTIONS

As a global supplier of chemical formulations to the electronics industry, we design and manufacture proprietary liquid chemical processes ("baths") used by our customers to manufacture printed circuit boards. Our product portfolio is focused on specialized consumable chemical processes, such as surface treatments, circuit formation, primary metallization, electroplate and final finishes.

Job Purpose

The Marketing Communications Specialist helps to create and carry out the strategic global marketing communications initiatives and the regional marketing plan for the development/promotion of the MacDermid Alpha brands/products in the Americas. Primary focus is the Assembly Division brands, but support may be required for other MAES divisions. In this highly visible role, you will be a key member participating in a cross-function team environment which includes external organizations, primarily including channel partners and distributors, graphic designers, and industry press.

Job Responsibilities

  • Help create and carry out the marketing plan for the development of the MacDermid Alpha brands in the Americas with particular focus on the Assembly Division
  • Work on promotions /campaigns with the Regional Marketing Manager for the Americas.
  • Work with the Regional sales leadership to define and execute projects to drive growth in the region - both through distribution, sales reps, and direct sales.
  • Project coordination and management of all local exhibitions, customer events and seminars for the Americas Region.
  • Production of marketing communications materials that support the Americas region. This will include all forms of communications such as press releases, trade show graphics, brochures, advertising and e­ marketing, from concept stages to print/end use.
  • Support website content and management where appropriate
  • Support development and maintenance of sales enablement tools, separate from regular marketing communications collateral (ie flyers, brochures, etc).
  • Liaise with external agencies and suppliers to ensure briefs, timescales and budgets are met and delivered to the agreed specification

Education/Experience

The ideal candidate for this position will possess a Bachelor's degree in marketing or communications from a four-year college/university and possess 3-5 years of related experience.

EEO/EEOC

Element Solutions Inc group of companies are E-Verify Companies and provide reasonable accommodation for qualified individuals with disabilities and disabled veterans in job applicant procedures. Equal Opportunity Employer: Minority/Female/Veteran/Disabled/Gender Identity/Sexual Orientation.


Nearest Major Market: New York City
Nearest Secondary Market: Newark